"That stone said, 'Buy me. Even if you can't afford me, buy me. Hock the farm.'" The stone is a diamond, and the speaker is a diamond dealer, willing to bid over $8 million on a gem over the telephone. In the insular and virtually impenetrable world of diamond trading, precious gems change hands with nothing more than "mazel and brocha," a handshake and a promise.

​

The film offers a rare insider's view of the fascinating, traditional New York diamond industry, where dealers still operate according to ethics and practices established centuries ago by their European Jewish ancestors.

​

Generation after generation, the diamond dealers have stuck together, a fiercely loyal group still attached to the customs that have sustained them for centuries, in good times and bad.

​

Official website